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Social Media Manager

Location: Boone, NC, United States
Job ID: 14791
Date Posted: Nov 15, 2023

Job Description

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Samaritans Purse is seeking a Social Media Manager to join our team at our International Headquarters location in Boone, N.C. You can be a part of a highly professional Communications team. As a Social Media Manager, you will utilize approved platforms and strategies to invite social media audiences to engage with the ministry of Samaritans Purse. This position is responsible for developing and implementing strategic social media campaigns in coordination with the ministry's marketing efforts. Come and use your gifts daily to advance the Gospel!


A day in the life of a Social Media Manager:

At Samaritans Purse, the Gospel really is the center of all we do! We start each day with a time of devotions and spend time praying for each other, our staff and volunteers who serve around the globe. 


In the role of Social Media Manager you will have the opportunity to:

  • Maintain your personal relationship with Jesus Christ and be an effective witness for Jesus Christ
  • Manage the implementation of advertising, fundraising, and strategic promotional campaigns using Facebook, Instagram, Twitter, LinkedIn and other social and interactive media, including collaboration with members of marketing, creative, and editorial teams
  • Manage the coordination of departmental social media accounts for areas of the ministry including North American Ministries, World Medical Mission, Children's Heart Project, and Operation Christmas Child
  • Supervise the Social Media Coordinator in developing engaging content and maintaining daily interactive social networking
  • Work closely with Communications editorial, design, and web staff to carry out targeted marketing and communications strategies, particularly through social media platforms
  • Coordinate with the Executive Vice President to ensure effective, strategic collaboration between Samaritans Purse social media properties and Franklin Grahams social media
  • Build and retain social audiences through competitive research, audience identification, benchmarking, reporting, networking, and training of ministry staff
  • Monitor and analyze social and interactive communications data to determine ROI in terms of traffic, reach, demand, and other quantitative and qualitative measures of effectiveness; draw conclusions for future social media campaigns
  • Generate, edit, coordinate, publish, and share innovative content for social media use, including original text, images, infographics, and video to build meaningful connections and encourage ministry engagement
  • Monitor and respond to social media content, comments, and messages from supporters according to policy
  • Create weekly editorial and campaign calendars, sharing with leadership and international offices ahead of deadlines
  • Collaborate with ministry departments and field staff to coordinate efforts, manage reputation, and gather information, photos, videos, and stories
  • Stay current on latest trends, technologies, tools, sites, applications, and analytics related to marketing through social media
  • Stay informed about Samaritans Purse programs, projects, and activities
  • Travel to project locations as needed to gather on the ground content for use on social media channels
  • Lead social media trainings and advise Samaritans Purse affiliate offices in social media management as needed
  • Follow policies and procedures of Samaritans Purse as set forth in the Policy Manual
  • Attend daily morning devotions and participates in prayer support for the ministry, donors and volunteers
  • Maintain a strong Christian witness to colleagues, vendors, charitable beneficiaries, and the general public
  • Other duties may be assigned that are not specifically identified within the content of this job description

Check out why people love serving with Samaritans Purse:


Qualifications & Experience:

  • Bachelors degree (BA) from four-year college or university and at least five (5) to seven (7) years of experience in social media; or equivalent combination of education and experience.
  • Strong communication skills, especially the ability to write clear, concise, compelling copy for publication. Ability to proofread text and make corrections in spelling, grammar, punctuation, style, factual accuracy, etc. Ability to read, analyze, and interpret complex documents
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Ability to work well independently or as a positive part of a team.
  • Thorough knowledge of social media platforms, social media tools, resources and analytics.
  • Thorough knowledge of marketing strategy and the ability to create and implement strategic new plans to drive success.
  • Ability to handle multiple assignments and complete complex jobs under deadline pressure.
  • Twelve credit hours of college-level Biblical studies is strongly preferred.

Job Location: Boone, N.C

Type:  Full-Time

Language Requirement: Fluency in English (required)


  • Medical, prescription, dental & vision insurance
  • Flexible Spending Account (FSA)
  • Long-term and Short-term disability insurance
  • Term Life Insurance
  • 401 (k) retirement savings plan
  • 10 paid holidays
  • 12 vacation days
  • 10 sick/personal days


Samaritan's Purse Mission Statement:

Samaritan's Purse is a nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world. Since 1970, Samaritan's Purse has helped meet needs of people who are victims of war, poverty, natural disasters, disease, and famine with the purpose of sharing God's love through His Son, Jesus Christ. The organization serves the Church worldwide to promote the Gospel of the Lord Jesus Christ.


Samaritan's Purse Statement of Faith:

* We believe the Bible to be the inspired, the only infallible, authoritative Word of God. (1 Thessalonians 2:13; 2 Timothy 3:15-17)

* We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit. (Matthew 28:19; John 10:30; Ephesians 4:4-6)

* We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15)

* We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7)

* We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life. (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10)

* We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment. (1 Corinthians 15:51-57; Revelation 20:11-15)

* We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church. (1 Corinthians 12:12, 27; Ephesians 1:22-23)

* We believe that the ministry of evangelism and discipleship is a responsibility of all followers of Jesus Christ. (Matthew 28:18-20; Acts 1:8; Romans 10:9-15; 1 Peter 3:15)

* We believe Gods plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made to complete each other. God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society. For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female. (Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9)

* We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism. (Matthew 9:35-38; 22:37-39, and 28:18-20; Acts 1:8; Romans 10:9-15 and 12:20-21; Galatians 6:10; Colossians 2:6-10; 1 Peter 3:15)

* We believe that human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen. (Psalm 139:13; Isaiah 49:1; Jeremiah 1:5; Matthew 22:37-39; Romans 12:20-21; Galatians 6:10) 

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Location: Boone, NC, United States
Date Posted: Nov 15, 2023

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