Join our Talent Network
Skip to main content

Search Engine Marketing & Reporting Specialist (SEO,SEM)

Location: Boone, NC, United States
Job ID: 14124
Date Posted: May 2, 2023

Job Description

Get Involved!

Samaritan’s Purse is seeking a Search Engine Marketing (SEM) & Reporting Specialist to join our team in Boone, NC! You can be helping the ministry in the area of Search Engine Marketing every day!  As a Search Engine Marketing (SEM) & Reporting Specialist, you will be responsible for managing paid search, display, and video campaigns as well as responsible for the creation, management, and delivery of reports, including those intended for executive staff meetings. These campaigns and reports are vital for the Broadcast Department’s fundraising efforts, which generate tens of millions of dollars in donations annually and advise leadership decisions at the highest level. Bring your Search Engine Marketing background and knowledge to a vital Broadcast team. Come and use your gifts daily to advance the Gospel!

A day in the life of a Search Engine Marketing (SEM) & Reporting Specialist:

At Samaritan’s Purse, the Gospel really is the center of all we do!  We start each day with a time of devotions and spend time praying for each other, our staff and volunteers who serve around the globe. 

In the role of Search Engine Marketing (SEM) & Reporting Specialist, you will have the opportunity to:

  • Maintain a personal, active relationship with Jesus Christ and be a consistent witness for Jesus Christ. Proactively research, plan, and deploy new paid searches, displays, and video campaigns.
  • Retain active Google Ads certifications and knowledge of relevant current events in the industry.
  • Work directly with the Vice President of Broadcast, Assistant Director of Broadcast Operations, and the SEM & Media Buying Manager to identify new reporting needs.
  • Proactively identify areas of opportunity and growth and suggest reasonable solutions.
  • Proactively identify areas of improvement for existing reporting efforts and maintain the systems as they evolve to fit organizational needs.
  • Manage, produce, and analyze reports using Tableau and other tools to illustrate and summarize the results of Broadcast marketing campaigns.
  • Identify the most effective landing pages, implement tracking links, and drive thought processes to leadership for SEM efforts.
  • Deliver weekly reports to the VP of Broadcast for meetings with the COO and CEO.
  • Notify departments within the ministry of upcoming campaigns and coordinate with them as needed to ensure quality responses.
  • Perform work as requested by the Vice President of Broadcast, Assistant Director of Broadcast Operations, and/or SEM & Media Buying Manager.
  • All other duties as assigned.

Check out why people love serving with Samaritan’s Purse:

Qualifications & Experience:

  • Bachelor's Degree or equivalent and 5-7 years of related experience.
  • Thorough ability to handle Search Engine Marketing tasks at both a strategic and tactical level.
  • Thorough proficiency required in MS Word and MS Excel.
  • Thorough proficiency with Google Ads, Google Analytics, and Tableau tools.
  • Thorough knowledge of keyword strategies and ad copy.
  • Thorough knowledge of marketing keywords, ads, bids, and conversions.
  • Thorough knowledge of split testing to optimize campaign performance.
  • Twelve credit hours of college-level Biblical studies desired not required

Job Location:  Boone, N.C

Type:  Full-Time

Language Requirement:  Fluency in English (required)


  • Medical, prescription, dental & vision insurance
  • Flexible Spending Account (FSA)
  • Long-term and Short-term disability insurance
  • Term Life Insurance
  • 401 (k) retirement savings plan
  • 10 paid holidays
  • 12 vacation//personal days
  • 10 sick days

Samaritan's Purse Mission Statement:

Samaritan's Purse is a nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world. Since 1970, Samaritan's Purse has helped meet needs of people who are victims of war, poverty, natural disasters, disease, and famine with the purpose of sharing God's love through His Son, Jesus Christ. The organization serves the Church worldwide to promote the Gospel of the Lord Jesus Christ.


Samaritan's Purse Statement of Faith:

* We believe the Bible to be the inspired, the only infallible, authoritative Word of God.  (1 Thessalonians 2:13; 2 Timothy 3:15-17)

* We believe that there is one God, eternally existent in three persons:  Father, Son, and Holy Spirit.   (Matthew 28:19; John 10:30; Ephesians 4:4-6)

* We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.   (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15)

* We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7)

* We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life.   (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10)

* We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment.  (1 Corinthians 15:51-57; Revelation 20:11-15)

* We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.  (1 Corinthians 12:12, 27; Ephesians 1:22-23)

* We believe that the ministry of evangelism and discipleship is a responsibility of all followers of Jesus Christ.   (Matthew 28:18-20; Acts 1:8; Romans 10:9-15; 1 Peter 3:15)

* We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made to complete each other.  God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society.  For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female.   (Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9)

* We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism.   (Matthew 9:35-38; 22:37-39, and 28:18-20; Acts 1:8; Romans 10:9-15 and 12:20-21; Galatians 6:10; Colossians 2:6-10; 1 Peter 3:15)

* We believe that human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen.   (Psalm 139:13; Isaiah 49:1; Jeremiah 1:5; Matthew 22:37-39; Romans 12:20-21; Galatians 6:10) 

  Returning Applicant >
Save Job Saved
Share: share to e-mail

Location: Boone, NC, United States
Date Posted: May 2, 2023

Still trying to find your fit at Samaritan's Purse?

By joining our Talent Network, you’ll help give our recruiters a good idea of your calling, skills, and talents as openings become available ministry-wide.

Join our Talent Network