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Paid Media Specialist

Location: Boone, NC, United States
Job ID: 13684
Date Posted: Apr 27, 2023

Job Description

Get Involved!

Samaritan’s Purse is seeking a Paid Media Specialist to join our Broadcast team in Boone, N.C! You can be helping the ministry with media buying every day!  As a Paid Media Specialist, you will be responsible for negotiating and buying television, radio, and other advertising inventory for the ministry.  You will also ensure that ads reach target audiences through quality advertising channels at the lowest possible prices.  Bring your Media Buying background and knowledge to a mission critical Broadcast team. Come and use your gifts daily to advance the Gospel!

A day in the life of a Paid Media Specialist:

At Samaritan’s Purse, the Gospel really is the center of all we do!  We start each day with a time of devotions and spend time praying for each other, our staff and volunteers who serve around the globe. 

In the role of Paid Media Specialist you will have the opportunity to:

  • Maintain your personal relationship with Jesus Christ and be an effective witness for Him. 
  • Help identify target audiences and plan media buys.
  • Negotiate rates and packages, maximizing added value. 
  • Place radio, television, and other media time buys in national and local markets.  
  • Identify and vet new advertising opportunities to drive growth and diversification. 
  • Assist with Search Engine Marketing tasks as needed. 
  • Analyze campaign results to determine ministry impact. 
  • Identify and evaluate performance key performance indicators (KPIs)Coordinates the tracking and reporting of data for each campaign. 
  • Offer market and industry insights.
  • Communicate with Broadcast Department leadership and post-production staff to plan radio, TV, and other spot content for maximum results.
  • Provide direction and procedures to the Donor Response team for television and radio lines and campaigns that incorporate a toll-free number. 
  • Facilitates billing for Broadcast Department media buys to confirm invoices are reconciled.  
  • Strategize with other departments on cross-platform campaigns. 
  • Coordinate public service announcement (PSA) campaigns as requested.
  • Determine which stations to contact for public service announcements based upon available market data.
  • Coordinate distribution of PSA materials to radio and television stations.
  • Assign toll-free phone lines for production pieces and performs periodic test calls. 
  • All other duties as assigned

Check out why people love serving with Samaritan’s Purse: https://bit.ly/2F8Nom5

Qualifications & Experience:

  • Bachelor’s degree from four-year College and 2-4 years of related experience
  • Ability to be an effective negotiator and critical thinker
  • Strong ability to establish trust and build rapport with coworkers and media professionals
  • Strong ability to drive thought leadership and growth through media buying efforts
  • Strong ability to work at both a strategic and tactical level
  • Twelve credit hours of college-level Biblical studies preferred not required 

Job Location:  Boone, N.C

Type:  Full-Time

Language Requirement:  Fluency in English (required)

Benefits:

  • Medical, prescription, dental & vision insurance
  • Flexible Spending Account (FSA)
  • Long-term and Short-term disability insurance
  • Term Life Insurance
  • 401 (k) retirement savings plan
  • 10 paid holidays
  • 12 vacation days
  • 10 sick/personal days

Samaritan's Purse Mission Statement:

Samaritan's Purse is a nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world. Since 1970, Samaritan's Purse has helped meet needs of people who are victims of war, poverty, natural disasters, disease, and famine with the purpose of sharing God's love through His Son, Jesus Christ. The organization serves the Church worldwide to promote the Gospel of the Lord Jesus Christ.

 

Samaritan's Purse Statement of Faith:

* We believe the Bible to be the inspired, the only infallible, authoritative Word of God.  (1 Thessalonians 2:13; 2 Timothy 3:15-17)

* We believe that there is one God, eternally existent in three persons:  Father, Son, and Holy Spirit.   (Matthew 28:19; John 10:30; Ephesians 4:4-6)

* We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.   (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15)

* We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7)

* We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life.   (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10)

* We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment.  (1 Corinthians 15:51-57; Revelation 20:11-15)

* We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.  (1 Corinthians 12:12, 27; Ephesians 1:22-23)

* We believe that the ministry of evangelism and discipleship is a responsibility of all followers of Jesus Christ.   (Matthew 28:18-20; Acts 1:8; Romans 10:9-15; 1 Peter 3:15)

* We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made to complete each other.  God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society.  For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female.   (Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9)

* We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism.   (Matthew 9:35-38; 22:37-39, and 28:18-20; Acts 1:8; Romans 10:9-15 and 12:20-21; Galatians 6:10; Colossians 2:6-10; 1 Peter 3:15)

* We believe that human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen.   (Psalm 139:13; Isaiah 49:1; Jeremiah 1:5; Matthew 22:37-39; Romans 12:20-21; Galatians 6:10) 

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    Location: Boone, NC, United States
    Date Posted: Apr 27, 2023

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